communicate why you're different
write for prospects and for search engines
No one knows your business as well as you do, which is why we typically advise our clients to at least give us some bullet points for content. Each business has a different mission statement and a separate idea of how they want their public facing image.
We give specific direction of what pages are needed to target what keywords. We;ll let you know about how many words are needed to rank a page based on competitive research and historical keyword movement. We’ll research what “featured snippets” are low hanging fruit, where we can help with some quick wins to pull traffic to your site.
A great content strategy involves constantly updated a website. A website should never be done, and is never a “set it and forget it” property. Information gets dated, pages get moved, and new technology becomes available. But through it all, great content will be one of the primary factors that propel you to the top of organic search rankings and help convert potential customers who visit your site.