Audit your marketing agency

Digital Process Improvement

Digital Auditing

graph, growth, finance

Ask the right questions

Have you ever wondered if the excessive acronyms and talk of algorithms are just meant to confuse you?  We can arm you with the right questions to keep your marketing agencies honest.  We’ll uncover areas of strength and weakness in your marketing plan.  The audit is meant to “plug the holes” but also “catch the wind” by creating a prioritization of resources.  

  Auditing your digital media could include: 

  • Brand studies
  • Reputation management 
  • SEO  (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Content
  • CRO (Conversion Rate Optimization) and User Experience
  • Social Media
  • Technical site CRM/Platform, and security
  • Other process improvement (such as software, Digital Analytics and digital automation. )
The above aspects all fit together.  Reputation management could affect Conversion Rate Optimization, Content affecs SEO,  SEO affects SEM, and the platform you are working with affects everything.  
 
When one of these digital channels is not working it can pull down the entire site.  We have the experience and the software to identify what is not working well in the digital marketing ecosystem.  You’ll receive quantitative and qualitative analyses of both your business as well as the competition in order to identify opportunities to increase market share.  

Also among the deliverables will be a list of questions to ask your in house or agency partner.  We’ll look at any reporting that they share with you and and help determine if it is sufficiently transparent, or if more data is required to make a true performance assessment.  

Know you are partnering with the right digital marketing agency

call Now to begin your audit