Digital Process Improvement
Ask the right questions
Have you ever wondered if the excessive acronyms and talk of algorithms are just meant to confuse you? We can arm you with the right questions to keep your marketing agencies honest. We’ll uncover areas of strength and weakness in your marketing plan. The audit is meant to “plug the holes” but also “catch the wind” by creating a prioritization of resources.
Auditing your digital media could include:
- Brand studies
- Reputation management
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- CRO (Conversion Rate Optimization) and User Experience
- Social Media
- Technical site CRM/Platform, and security
- Other process improvement (such as software, Digital Analytics and digital automation. )
Also among the deliverables will be a list of questions to ask your in house or agency partner. We’ll look at any reporting that they share with you and and help determine if it is sufficiently transparent, or if more data is required to make a true performance assessment.